Apple / YouTube

Apple published a new promo video on its YouTube channel that examines closely 3D Touch function into the iPhone 6S. The popular singer and actor Jamie Foxx plays a cameo role in it.

3D Touch introduces "Peek and Pop" which will let you preview all sorts of content and even act on it without actually opening an app. For example, when you lightly press on an email app, you can Peek at each mail in your inbox. Then when you want to open any of your mail, then press a little deeper to Pop into it.

Apple is focusing on its latest novelty 3D Touch, which is according to some tech experts is a secret weapon. As you will ask, what Foxx is doing in this ad? Well, he’s listening to his music.

Here is the 30-second ad below